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How Many Stories Should An Online Publication Have On The Homepage

Visitors expect online publications to have homepages filled with content, but too much is overwhelming.

The key is to help your client find the right balance of stories. An online publication isn’t limited to a set number of stories.

With some publications providing endless scrolling homepages and others limiting to just top stories, the only real rules are layout and design.

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Blog, Conductor

Build custom Easy Digital Downloads pages with Conductor

We’re excited to announce the general release of our Easy Digital Downloads add-on for Conductor.

This add-on enables users to create comprehensive landing pages, storefronts and marketing pages for their Easy Digital Downloads products. Easy create custom layouts to showcase your products without having to write a line of code. Visualize your page build out in the WordPress customizer and save changes as you make them.

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Blog, Conductor, Customizer, Note

Note 1.2 Release Special Offer

Note version 1.2 is now available on WordPress.org. Get it now.

There are some great features that are introduced in this version which make the core plugin and our Conductor plugin even better. To celebrate the 1.2 release, we’re offering a 20% off discount when you upgrade to Conductor Business and above. You can use the code: ELCAPITAN20 to save 20% off your order.

Let’s explore what you can do with with Note 1.2!

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Blog

How To Help Your Clients Understand Calls-To-Action

Using calls-to-action effectively helps increase email signups, social media participation and time spent on site.

Many of your clients may not fully understand calls-to-action and how design and placement matter. If visitors can’t find the links, buttons or forms, the CTAs are useless.

Help your clients by educating on the most effective placement and design strategies. They’ll appreciate your input and the conversion boost it provides.

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Rearrange Content On Homepage
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5 Ways Publications Can Rearrange Content On Their Homepages

Publications aren’t restricted to a specific layout with all content elements remaining static.

These sites have numerous options to rearrange content on their homepages to find what works best for their visitors. Plus, simple changes make the site look fresh.

The following five techniques are simple, but can improve overall time on the site, social sharing and general appearance. You can even train your clients to handle some of these changes on their own.

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Better Website Headers
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How To Improve Website Headers

The first thing site visitors see is the website header which helps them decide whether the site is right for them or not.

Designing the perfect header for your clients’ sites means engaging visitors, explaining the brand and adding aesthetic value all in one image. The right image can say more than an entire home page.

By working with your clients, you can improve their existing website headers to create one that helps draw visitors deeper into the site.

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Blog

How To Help Your Clients Get Better With SEO

A website isn’t helpful to your clients if visitors can’t find it easily.

Optimizing the site to help search engines find it easier is key to helping visitors discover a site to begin with. You can help your clients in this area more than you might realize.

SEO is more than just keywords. Google bases a site’s rank on a number of design and coding factors. These are the areas where you can help most.

Reduce Code

Too much excess code is bad for site performance. It increases page loading times which in turn increases bounce rates. This reduces a site’s rank. Reduce HTML by placing CSS and Javascript in external files. Plus, the less code Google’s spiders have to search through, the easier it is for Google to find relevant content on the site and list it in search results.

Encourage Unique Content

Guide your clients by recommending they place unique content on every single page. Google prefers unique content and it’s better for SEO. The more unique your client’s content is, the higher it will rank for its target keywords. You may suggest a copywriter for your client or provide the service yourself.

Use A Responsive Design

Google is placing more emphasis on mobile friendly sites than ever with a new algorithm update that hit in April. With millions using mobile devices to search and browse online, Google is ranking mobile friendly sites higher for mobile users. Don’t let your clients miss out on this SEO opportunity. Use a responsive design or create a mobile version of their site. This allows the site to rank higher on mobile devices and still perform well on desktops.

Incorporate Footer Links

Footer links are not only an easy way for visitors to find major areas of the site such as contact information, help or company details, but they’re ideal for targeting keywords. These plain text links are better than Flash or Javascript because search engines can actually see them. Anchor text is great for boosting a site’s rank, but many sites prefer a more graphical approach. Adding footer links to every page pleases visitors and search engines.

Add SEO Plugins

One of the easiest ways to help your clients is by installing SEO plugins. These make it easier for your clients to optimize their content without really thinking about it. Some of the most popular plugins include:

From basic to more advanced optimization, these plugins offer a wide range of options to help your clients get more from their site.

Focus On Site Layout And Design

If visitors can’t find what they’re looking for easily, they’ll leave. Visitors have short attention spans. Navigation should be obvious without overwhelming visitors with numerous menu options. Of course, you can’t forget about the layout itself. For instance, if a visitor is looking for a breaking story on a news site, they want to see it front and center. Clients don’t always have time to call their developer to change the layout. Plugins like Conductor make this easy so visitors find what they need and stay on the site.

Encourage Blogging

Adding fresh, unique content to a site on a regular basis keeps visitors coming back and gives search engines even more content to list in their results. Plus, search engines like sites that update regularly. Help your clients with their SEO by adding a blog area to their site and teaching them how to use it. This training could be an add-on service along with best practices advice such as keyword research and using sub-sections. You could provide blogging services yourself or through a third party if they’d prefer not to write the content themselves.

Conclusion

You have numerous ways to help with SEO. From development to adding new content to the existing site, you can help your clients every step of the way. The better their site performs, the more likely they’ll be to continue using your services and recommending you to others.

Help your clients start off right by installing the Conductor plugin today. It’s an excellent tool for boosting SEO. 

Blog, Note

Note Plugin 1.2 Beta

Long live the WordPress customizer.

By now, you’ve probably heard the reactions from developers and powerusers in regards to the sharp focus on the WordPress customizer. Wether you’re for or against the customizer, there’s no doubt this is an interesting “transition” time for themes & plugins.

Related posts

Conductor was born in the customizer and we’re committed to innovating in this space. In today’s Note plugin beta preview, we’ll take a look at what we’re introducing in the upcoming 1.2 release. Skip to the end to download 1.2 beta.

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Blog

How To Convince Clients To Signup For Ongoing Support Packages

After a project is complete, you don’t want your clients to disappear.

Selling them ongoing support packages allows you to retain clients while ensuring their sites work properly. Convincing them to buy isn’t as difficult as it may seem.

Once you explain how many benefits there are, most clients are eager to buy ongoing support. After all, it saves them money over time.

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Blog

5 Great WordPress Plugins You May Not Have Heard About Yet

Whether it’s making the design process easier or helping your clients better manage their own site, you’ll probably find a WordPress plugin to help.

Some plugins are better than others and these five great WordPress plugins are quickly becoming must haves for many developers and designers. These are great additions to the already popular plugins many sites already use.

If you haven’t already tried at least one of these, make it a priority to add one to current or next project. It could be just what you’re client is looking for.

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