Increasing profits is always a top priority for agencies, but it doesn’t mean you have to increase your prices.
The best way to see revenue increase is by going beyond the main design and development services. Offering more to clients means you retain those clients without doing entirely new custom projects.
There are a variety of ways to increase profits that bring extra value to your clients. They remain happy and you benefit from additional business on an on-going basis.
1. Service Contracts
Most clients don’t know how to troubleshoot or update their sites. For instance, some may have no idea how to update to the latest version of WordPress and deal with an incompatible theme after updating. Offer all clients the ability to purchase a service contract. For a monthly or yearly fee, they contact you for help when needed. You can also offer a per call model for clients who may not need service as often.
Service can also include uploading content for clients. Many clients need to mass upload content such as product images and descriptions which can be time consuming if not done correctly. You can offer contracts to do this for them on a regular basis.
2. Complimentary Services
A successful website doesn’t stop at the development and design phases. Instead, it takes on going work. Offering complimentary services is a good way to keep clients coming back for more. For instance, a design agency could create weekly emails for the site. You could also offer testing services, analytics and marketing material. Your clients want their site to succeed and you can use these extra services to help them with their goals. For best results, talk to your clients and find out what their top needs are. You can use their responses to create add-on services.
3. Training Videos
You might think using a CMS is easy, but your clients might not. Sell training videos that teach clients how to make simple changes, upload content, add new users and more. Most clients would rather spend a little on training than waste valuable hours trying to figure out things on their own. You could offer a subscription based site as an alternative that includes training, FAQs, suggestions for improving site performance and priority contact for support.
4. Bundle Products
Clients are far more likely to buy a bundle package than several individual products. The idea is to offer a small discount with the bundle. More clients buy the bundle equaling increased profits for you. You could bundle the cost of the theme, specific plugins and a few complimentary services. For instance, if you’re working with a magazine style site, you could bundle products such as the Conductor Plugin, the Genesis framework with several child themes and weekly product email creation. Offering several different bundles ensures you make the most profit by appealing to the majority of clients.
5. Partner With Others
Business partnerships can be highly profitable. For instance, websites need content. Partner with a copywriting agency to provide initial content and on-going blog posts for the site. You get a cut of the profits for connecting the copywriting agency with your client. Plus, it allows your clients to get everything they need for their website in one place.
Partner with any businesses that compliment your services. The more you can offer your clients through your own agency, the better. Another benefit is the businesses you partner with are likely to refer you to their own clients. In this situation, everyone profits and your clients are well taken care of.
Conclusion
Turn your agency into an assembly line full of additional services and products for your client. It starts with design and development, but it never ends. Clients continue to come back and use your services for years. Mix this with new custom projects and profits will steadily increase.
Looking for products to bundle? Look no further than the Conductor Plugin and the valuable add-ons you need to create even better sites for your clients.
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