Nearly a quarter of all websites use WordPress as their chosen platform, yet many businesses are hesitant to try it.
The open source content management system is simple to use, yet powerful enough to run some of the most popular websites in the world. Many developers have chosen to specialize in WordPress for the flexibility and simplicity of the platform.
If your clients still aren’t comfortable with switching, try sharing some WordPress stats with them. The numbers alone are impressive and are enough to sway most clients.
Powering The Internet
As of early 2015, 23% of all websites are powered by WordPress. In 2014 alone, 18 million new WordPress sites were created. The number of WordPress sites and users grows every day as people discover how easy it is to manage a site through the CMS. Out of Quantcast’s top one million sites, WordPress powers 19.1%. This shows that WordPress sites aren’t just for personal blogs, but popular websites as well.
Each day, nearly 14 million people view WordPress sites and view over 600 million pages. This is a massive audience your clients could be receiving traffic from. Simply showing them how many people are using WordPress is a good start towards persuading them to use the platform.
Used By Major Sites
Some of your clients probably think WordPress is only for small businesses or personal blogs. According to Technorati, 52% of their top 100 blogs use WordPress. This includes major sites such as TechCrunch, Mashable and New York Times blogs.
Of course, these aren’t the only big name sites using WordPress. The following are just a small sampling of major brands utilizing the power for the WordPress CMS:
- The New Yorker
- BBC America
- MTV News
- Time Inc.
- The Wall Street Journal’s Law Blog
- Reuters Blogs
These sites see millions of visitors every month. This small list proves how powerful and reliable WordPress truly is for your clients.
Numerous Options Available
Your clients might be even more interested in customization WordPress stats. It’s a common myth that WordPress sites all look the same. It’s not until people see just how many customization options are available that they realize no two sites ever have to look the same. Most people will never even realize a site is powered by WordPress just by looking at it.
At the time of publication, WordPress.org lists over 37,000 free plugins to customize a site. This doesn’t include the thousands of premium plugins available such as Conductor, VaultPress and Layer Slider. Plugins are used to make sites more SEO friendly, prevent spam, better organize content, add effects and much more. WordPress.org also lists over 1800 free themes. They also have a list of popular commercial themes. Thousands of highly customizable themes are available to get the perfect look for any site.
Updated Frequently
No one wants an outdated site or a platform full of security issues. The WordPress community works constantly to ensure WordPress is as secure as possible. On average, a major update is released approximately every 152 days. All updates are free and major themes and plugins usually release updates as well if there are any compatibility issues. The latest version of WordPress (4.1) is downloaded nearly a million times every two days.
Most Popular CMS Worldwide
If your clients are still doubtful, explain that WordPress is the most used CMS worldwide with 60.8% of users choosing it over other systems. The next most popular is Joomla with only 7.6% of users. The world prefers WordPress for a reason. When one system is preferred over eight times more than the second most popular CMS, it’s a clear sign that platform is more user friendly. Try giving your clients a tour of basic management tasks to show them how simple it is to use.
Conclusion
WordPress stats are one of the easiest ways to convince your clients to choose WordPress. The number of sites using the platform grow every day. With the increasing popularity, it’s a smart move to use the platform for any type of site. Show these numbers to your clients and give them a tour of WordPress and they’ll wonder why they waited so long to try it.
Get your clients started off right with WordPress. Give them control of how their content’s displayed with the Conductor plugin.