No small business is complete without a professional website to serve as their 24/7 store front.
Putting up a few contact details and an About Us page isn’t enough though. A successful small business website has seven elements that can’t be skipped.
These elements are crucial for giving a first good impression to visitors and aiding visitors in finding your site. Ensure all of these are included and you’re well on your way to a great business site.
The ideal length for web page content is a long debated topic by experts and readers alike.
Some online publications get by with a few paragraphs and some images while others use thousands of words per story. Each type of publication is successful.
Uncovering the perfect length involves a little trial and error. It also involves understanding your core audience and what they like best.
We’ve been working hard during the past few months to add some exciting features to Conductor and Note. We’re happy to announce that both were just updated to version 1.3.0 and they are packed full of improvements and new features.
Some headlines do nothing but bore potential readers and drive them away, but it doesn’t have to be that way.
Help your clients turn those bland headlines into click worthy titles without resorting to click bait tricks. Your clients will be happier and so will their visitors.
With practice, your clients will start creating better article headlines worthy of the stories they post. It all starts with the right advice from you.
The debate over whether content or design is more important may never be resolved.
The one thing everyone should agree on is that content shapes design. This is why it’s important for designers to have content as early as possible.
Explaining the importance of content to the design itself often helps clients understand why they need their content finished before the site is complete.
Images are an important part of any story an online publication posts.
They help grab a reader’s attention when scrolling through the homepage and break up a page full of text. The hardest part is figuring out how many images to use.
The number of images for stories varies based on each individual story. The best part is your clients have a variety of image types to choose from.
It’s impossible to post every story in full on an online publication homepage. That’s where excerpts come in.
The problem is finding the perfect length to encourage visitors to read more while not taking up too much space on the page.
While there’s no set excerpt length, there are several ways to determine how many characters or lines an excerpt should be. Every online publication will have their own strategy based on their audience.
Every online publication knows social media is one of the best marketing tools and one their visitors expect.
The problem is determine which of the many networks is right for a specific publication. Choosing the best social sites is key to reaching the target audience.
Online publications are finding the best results with only a small handful of sites. It’s always better to limit social sharing to a small number of sites instead of trying to use every available network.
Some news sites simply add their breaking stories to the top of the list, but that’s not enough.
Visitors expect the story to jump out at them. This is why it’s important to highlight breaking news in some way.
You have several options to help your clients highlight their latest stories so visitors always know what’s new and important on the site. Otherwise, it might be like they’re standing in a never-ending forest of stories with no way to tell what’s new.
Every online publication wants to see their content go viral, but reaching that goal isn’t always easy.
While part of the equation is content creation and placement, the other part involves how social media sharing buttons are implemented.
Working with your clients to get the perfect blend to improve social media sharing is key to seeing content go viral. Be ready to play around a little with placement before you find what works best for your client’s audience.