Starting an eCommerce website on WordPress is an excellent idea for any business looking to establish an online presence.

WordPress has many features and tools that make creating and managing an eCommerce website easier. Not only does it provide an easy-to-use platform for setting up your store, but it also offers a variety of plug-ins and themes to customize the look and feel of your site.

Additionally, WordPress is highly secure and reliable, making it the perfect choice for businesses that want to ensure their customers’ data is safe. With its user-friendly interface, powerful features, and unbeatable security, starting your eCommerce website on WordPress will be beneficial in the long run.

A huge part of running your eCommerce website on WordPress has the right plug-ins for your eCommerce store. Different aspects of running your eCommerce website on WordPress may rely on having the correct plug-in so your shop better caters to your customers or it’s easier for you to operate your store.

If you’re planning on starting an eCommerce store on WordPress and are interested in what kinds of plug-ins you should install for your site, then this article is for you. Here are seven WordPress eCommerce plug-ins for your store that you should try this year if you haven’t yet.

7 Best WordPress E commerce Plugins

1. OptiMonk

Pop-up messages are essential for eCommerce websites to engage with their customers. They can inform customers about new products and services, discounts, offers, and other important information. These messages also help to increase customer loyalty as they provide a personalized experience for the customer.

With pop-up messages, eCommerce websites can increase sales by prompting customers to make purchases or take advantage of special offers. Furthermore, pop-ups can collect customer feedback which is essential for improving the overall user experience.

With that said, if you’re looking for a plug-in that can help incorporate better personalized pop-up messages on your eCommerce website on WordPress, then you should consider using OptiMonk.

OptiMonk allows you to fully personalize the pop-ups so that they feel more connected to your customers. Aside from customizable pop-ups, you can make pop-ups that promote your other best-selling products to the right customers. It can also remind customers about free shipping possibilities so they may feel more compelled to shop in your store.

You can also use OptiMonk to create pop-ups for people to sign up for your email list when they enter the shop. They can even create randomly-generated coupon codes in the pop-ups. You can also send out feedback surveys to people who exit your website without buying so that you will know why they’re leaving.

2. WooCommerce

When you make an e-commerce website, one of the most recommended WordPress eCommerce plug-ins that you will find there would be WooCommerce.

WooCommerce is a comprehensive eCommerce platform that helps build eCommerce stores of all shapes and sizes for both small and large-scale companies. This platform gives you every feature and functionality needed to create an eCommerce store from scratch. That way, it’s easier for you to have an online store up and running.

What’s even better about WooCommerce is that this platform is open-source. That means the level of customization you can achieve with it varies. Also, the plug-in is free, so you don’t have to pay to use it. Smaller businesses just starting their online shops can benefit from this the most.

There might be a lot of other eCommerce platforms out there. Still, WooCommerce offers the most outstanding level of flexibility, reliability, and even price out of all of the other all-around eCommerce platforms.

Since the platform is quite flexible, it will be easier for your website to scale with your business. Overall, there are no downsides to incorporating WooCommerce into your WordPress website. Plenty of successful online stores have thrived with its help, so you should also consider it for yours.

3. SendPulse Web Push

A web push campaign is an online marketing strategy that allows you to send notifications directly to your website visitors’ browsers without needing an email address or other contact information. It is a great way to reach out to potential and existing customers with targeted messages and offers.

Web push campaigns are easy to set up, require minimal resources, and achieve various purposes such as increasing website traffic, generating leads, and boosting sales. You can reach your target audience quickly and effectively with web push campaigns.

One of the ways you can incorporate more web push campaigns into your eCommerce marketing strategy would be with the help of SendPulse Web Push.

SendPulse Web Push makes it easier for you to modify all web push messages. Even if you don’t have any coding knowledge, this plug-in can help you create and send push notifications how you want them to appear.

You can use this plug-in to automate the push notifications you want to send for each step of the customer journey. That way, you don’t have to manually activate these notifications for each change your customers make on your site.

Given these conveniences, SendPulse’s Web Push is worth adding to your WordPress eCommerce website.

4. BigCommerce for WordPress

If you’re looking for an alternative eCommerce platform available on WordPress, then BigCommerce is another excellent option. You might think that BigCommerce and WooCommerce are the same, but these two have different features, capabilities, strengths, and weaknesses.

BigCommerce is the better option for WordPress eCommerce sites if you don’t know how to create a website. It’s best for smaller eCommerce sites with people who don’t want anything too complex. That’s because BigCommerce is more of a website builder type of plug-in for your eCommerce WordPress website.

You need to understand how WordPress works with WooCommerce, but BigCommerce is mostly just a drag-and-drop method, which is easier for people starting from scratch.

If you don’t already have a WordPress website up and running, you should consider BigCommerce because it helps provide you with everything you need to start an online store. Of course, there are still costs that come with BigCommerce, but at least it comes with everything you need to have the eCommerce store you need.

They also have a 15-day free trial available so that you can try BigCommerce without committing to paying for it just yet. You can decide if this is right for you.

5. Dokan

Another tool or plug-in with multi-purpose capabilities for eCommerce sites would be Dokan. Although they sound similar to both BigCommerce and WooCommerce, there are also fundamental differences between the three that make Dokan a more appropriate plug-in for you than those on this list that incorporate eCommerce integration.

Where Dokan stands out is when it comes to being able to cater to multiple sellers and not just one. If your business involves creating a marketplace, then Dokan is a much better choice.

The interface is much smoother for multiple sellers, and it’s easier to communicate with the other sellers setting up stores in your virtual marketplace through Dokan. It also incorporates a better search capability to accommodate all the products and vendor names to provide more intuitive search results.

6. Cart66 Cloud

For a go-to shopping cart solution for any eCommerce store, Cart66 Cloud is a great choice. With the addition of cloud storage capabilities, Cart66 can help you solve various other problems you might not even know exist.

For example, Cart66 Cloud can help ensure that your shop receipts don’t go to spam folders. This feature is significant if you sell digital products and want to ensure you deliver on the product.

This plug-in will help you with all your payment issues and will be convenient for you and your customers. They can help you find the right payment gateway for your shop. Aside from that, they provide security to protect all your transactions so your customers trust your shop and stay loyal.

7. WP Rocket

It is vital for websites to both load fast and runs smoothly.

Web performance optimization is an essential factor for any website. It affects the overall user experience and can have a massive impact on the success of a website. Web performance optimization helps to ensure that a website loads quickly, has minimal errors, and is easy to use for visitors. It also ensures that the website is optimized for search engine rankings and gets more visibility online.

One plug-in that can help with bettering your overall website performance would be WP Rocket. This plug-in can optimize your web performance in many aspects, but do note that they don’t have image compression capabilities yet.

Nonetheless, this plug-in helps help your website run as smoothly and fast as possible for your potential and current customers.


These eCommerce plug-ins offer advantages to your online store. They can make your website’s shopping experience better for your customers or make it easier for you to manage, modify, and improve your eCommerce store. Therefore, there’s bound to be a plug-in here that will be useful if you’re interested.

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