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How To Help Your Clients To Create Better Article Headlines

Some headlines do nothing but bore potential readers and drive them away, but it doesn’t have to be that way.

Help your clients turn those bland headlines into click worthy titles without resorting to click bait tricks. Your clients will be happier and so will their visitors.

With practice, your clients will start creating better article headlines worthy of the stories they post. It all starts with the right advice from you.

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Content Shapes Design

Why Content Should Shape Your Design

The debate over whether content or design is more important may never be resolved.

The one thing everyone should agree on is that content shapes design. This is why it’s important for designers to have content as early as possible.

Explaining the importance of content to the design itself often helps clients understand why they need their content finished before the site is complete.

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Images for Stories

Are Your Clients Using Enough Images For Their Stories?

Images are an important part of any story an online publication posts.

They help grab a reader’s attention when scrolling through the homepage and break up a page full of text. The hardest part is figuring out how many images to use.

The number of images for stories varies based on each individual story. The best part is your clients have a variety of image types to choose from.

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Excerpt Length

How Long Should Excerpts Be On Online Publications

It’s impossible to post every story in full on an online publication homepage. That’s where excerpts come in.

The problem is finding the perfect length to encourage visitors to read more while not taking up too much space on the page.

While there’s no set excerpt length, there are several ways to determine how many characters or lines an excerpt should be. Every online publication will have their own strategy based on their audience.

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Using Social Sites

The Best Social Sites for Online Publications

Every online publication knows social media is one of the best marketing tools and one their visitors expect.

The problem is determine which of the many networks is right for a specific publication. Choosing the best social sites is key to reaching the target audience.

Online publications are finding the best results with only a small handful of sites. It’s always better to limit social sharing to a small number of sites instead of trying to use every available network.

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Highlight Breaking News Stories

5 Ways To Highlight Breaking News Stories On A Website

Some news sites simply add their breaking stories to the top of the list, but that’s not enough.

Visitors expect the story to jump out at them. This is why it’s important to highlight breaking news in some way.

You have several options to help your clients highlight their latest stories so visitors always know what’s new and important on the site. Otherwise, it might be like they’re standing in a never-ending forest of stories with no way to tell what’s new.

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Social Media Sharing

5 Ways To Improve Social Media Sharing For Online Publications

Every online publication wants to see their content go viral, but reaching that goal isn’t always easy.

While part of the equation is content creation and placement, the other part involves how social media sharing buttons are implemented.

Working with your clients to get the perfect blend to improve social media sharing is key to seeing content go viral. Be ready to play around a little with placement before you find what works best for your client’s audience.

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Organize Drop Down Menus

How To Better Organize Online Publication Drop Down Menus

Drop down menus are heavily debated, but when they’re organized correctly, they’re an ideal navigation tool.

Online publications often need these menus to help visitors find the right category so they’re not limited to the homepage alone. The idea is to make sure the menus are user friendly.

Organization and location are the keys to making drop down menus work for an online publication. A few tweaks is all you need for more effective menus.

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Faster Online Publications

How To Make Online Publications Faster

Site visitors are extremely impatient and may opt for a competing publication if the site doesn’t load quickly enough.

With a few tweaks and optimization techniques, it’s easy to shave off valuable seconds to make online publications faster. Just a few seconds makes the difference between keeping or losing a visitor.

Both front end and back end optimization is necessary to boost page loading speeds. With numerous stories, images and ads on online publications, it’s vital to optimize every area possible to prevent page loading lags.

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